The Top Seven Success Factors for Optimising the Customer Experience

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The top seven success factors for optimising the customer experience with a CXM platform

While marketers are sold on the benefits of integrated marketing for driving customer engagement and delivering a seamless customer experience, they soon find they can't execute the strategy effectively with their existing, disparate set of marketing tools.

This whitepaper produced by Sitecore discusses the key factors - from a digital marketer's perspective - for successfully optimising the customer experience with a platform that centralises your web, email, social, and other channels into one integrated, cross-channel command center.