Siri and Cortana have applied for your job: The rise of AI in Marketing

Download PDF

Siri and Cortana have applied for your job: The rise of AI in Marketing 

What does the rise of AI mean for consumers and marketers? This was the question we posed to a range of marketing and technology specialists brought together for a round-table event focusing on the latest developments in machine learning.

We’re all now managing our digital estates in a world of expected personalisation, and AI is an ever-increasing way of doing this. No longer the realms of sci-fi movies, it’s now ever-present in regular life and getting smarter every day; just look at Google, Netflix and Amazon for instance. And that is just the start…

Our latest report features insights from leading figures in Digital, Marketing and Technology from renowned British and global brands including Save the Children, Macmillan Cancer Support, Transdev and Michelin Lifestyle.