Mando leads Stodge Podge International Women’s Day celebrations
Podge Events has teamed up with award winning digital agency Mando to celebrate International Women’s Day 2017 (IWD2017).
Phil and Clare Jones, the masterminds behind Podge, invite the region’s creative leaders and influencers to imaginative themed networking lunches, with Manchester hosting ‘Stodge Podge’ for the UK’s northern regions. The events provide valuable time to share stories, relax alongside like-minded professionals and be inspired. Previous events include Digital Podge, Music Podge, Sports Podge and now Vienna Podge.
Each year a creative agency nominates itself to be the branding partner and this year Steve Swann, Mando’s Creative Director, propelled Mando into the Podge limelight, nominating the creative company to lead the design concepts for the 2017 Stodge Podge networking lunch.
The brief was to create a dynamic theme for Podge’s celebration of International Women’s Day. Steve and his team has brought a brilliantly bold but wonderfully creative angle to this important subject, while maintaining the crucial elements networkers would expect from a Podge event. Steve presented initial high level ideas to Phil and Clare which they loved and straight away got how the idea’s off-beat sense of humour could support the serious aims of IWD2017.
The concept is to celebrate men celebrating women: think Lilly Savage, Dame Edna Everage, David Walliams (Emily Howard) to name but a few; men who have, though the medium of artistic comedy, added their voice to the cause of gender inclusivity, streamlining perfectly with the IWD2017 #BeBoldForChange campaign tag. Phil and Clare are keen to promote gender equality and opportunity within the creative sector; with the celebrations for IWD2017 Podge is on course for a record number of women attending its events.
The rationale behind the flamboyant concept is a blend of imitation as the sincerest form of flattery, discussion on existing gender disparity, and industry leaders working together to challenge conscious and unconscious bias. Mando designers Gemma Darracott and Anthony Dry ran with the idea and developed it into something which could go across all of the event collateral as well as website and social media.
With the go-ahead from Phil and Clare, Steve Swann has embarked on something he’s had his sights on for a while: developing a humorous theme for Podge and for Mando to be recognised amongst its peers for creativity. The project represents a fresh direction for the genius of Mando’s growing creative team. Steve and Podge founder Phil Jones are longstanding friends, reaching back to when Steve worked for Phil. They are delighted to be working together again.
Steve Swann, Creative Director at Mando, said, “We felt this would be a great way to really embrace International Women’s Day and at the same time embrace what Podge is with its wacky twist of humour. This project means a lot to Mando as it will be recognised throughout the creative industry and will show the capabilities within our growing Creative team. We wanted to produce something which would take us out of our comfort zone and show just how creative we can be.”
Attendance at the event, held at Harvey Nicholls Manchester on Friday 3rd March 2017, is by invitation only.
To see the design concepts or for more information about the event: http://stodgepodge.com/2017