Siri and Cortana have applied for your job: the rise of AI in marketing
Venue: The Hospital Club, 24 Endell St, London WC2H 9HQ
Time: 8.15am-11.00am (includes breakfast)
"Siri and Cortana have applied for your job: the rise of AI in marketing"
We’re all now managing our digital estates in a world of expected personalisation, and AI is an ever-increasing way of doing this.
No longer the realms of sci-fi movies, it’s now ever-present in regular life and getting smarter every day; just look at Google, Netflix and Amazon for instance. And that is just the start…
We'll be sharing the results of our latest whitepaper on this topic, which features insights from leading figures in Digital, Marketing and Technology from renowned British and global brands including McDonalds, Save the Children, Macmillan Cancer Support, Transdev and Michelin Lifestyle.
Come along to receive one of our first exclusive copies.
This is a free event and includes complimentary breakfast. To confirm your attendance, please register on our events page here.
The Rise of Artificial Intelligence in Marketing
Celebrating the launch of the first Provoke Whitepaper, Jon Seal shares headlines including key insights from renowned British and global brands at two round-table dinners, including: Save the Children, Macmillan Cancer Support, Transdev and Michelin Lifestyle.
Jonathan Seal, Director of Strategy, Mando Group
Jonathan is a regular speaker at 'Provoke' and other leading digital industry events. An engaging presenter, he makes key trends in digital disruption easy to grasp for any audience. His insights into the most innovative technologies make for not only an interesting talk, but is also grounded in relevance to sectors, so that the audience can take away actions that can be implemented in their own organisations.
When Marketing Meets Machines
In this presentation, I am looking forward to sharing some thoughts on how Marketing will change when it’s no longer humans in charge, but computers. Cortana and Siri are just the start, but already they should be influencing changes in strategy. Technology, Data and Actionable Insight will give more competitive advantage opportunities than ever before; it’s time to sit up and pay attention.
Guy Levine, Founder & CEO, Return on Digital
Guy Levine is the CEO and Founder of Return On Digital. He started his Internet career by founding an internet business at 17 and exiting 1 year later during the .com boom. He has not looked back since. Guy has won industry accolades for campaigns he has worked on including the Big Chip's and was named Entrepreneur of the Year. A speaker keynoting global conferences, and a regular in the press. In his spare time, Guy can be found with his Wife and 2 daughters, flying Helicopters, riding bicycles and generally getting into mischief.
Can a machine write better than you? Well, it depends...
A million monkeys with a million typewriters will eventually write the entire works of Charles Dickens. But what about a machine learning algorithm trained on billions of characters of text? In this presentation, Parry will take you through the latest innovations in AI-powered language technology, from understanding through to generation. And he'll put you to the test - can you tell a machine's language apart from human?
Parry Malm, CEO, Phrasee
Parry Malm is a self-described digital anarchist, although according to the Metropolitan police he's just an anarchist. He's the CEO of Phrasee, the AI-powered subject line optimisation company. His apartment smells of rich mahogany, and he can probably beat you in an Excel-off.